AEROSPACE FAILURE ANALYSIS
FOR YOUR
LANDING PAGE.
Amateurs guess. Professionals measure.
Marketing is a pressurized fuel system. The pressure is climbing, and the seals are groaning, and the fuel (your capital) is spraying onto the runway.
Your copy is the engine. The engine is misfiring.
"In an economy of AI slop, precision is the only remaining competitive advantage."
THE ERA OF "BEST PRACTICES" IS OVER.
Generalities kill specificity. Specificity kills the competition.
The internet is drowning in Slop. Your customers are exhausted. They are doom-scrolling past the noise and the lies and the synthetic filler that AI churns out by the gigabyte.
If your copy reads like a bot, they don't just scroll. They vanish.
You don't need a "refresh." You don't need "pop."
You need a Redline.
- Forensic Redline
- Failure Analysis
- Logic Stress-Test
- 48-Hour Fix
Click to initialize high-resolution viewer
48 HOURS. VISUAL EVIDENCE. NO MERCY.
You receive a PDF bled out in red ink.
Logic gaps identified. Weak headlines flagged. The exact pixel where trust snaps, mapped.
Strip the Dead-Weight Slop
"SEAMLESS" GETS CUT. "REVOLUTIONARY" GETS CUT. "UNLOCK" GETS CUT.
I strip the chassis down to the frame. If a word does not bear a load, it is removed. You don't get a polite list of suggestions. You get a schematic of what to fix.
Hunt the "Trust Gap"
WHERE CLARITY ENDS, ANXIETY BEGINS.
This is the structural weakness in the fuselage. If the trust seal fails, cabin pressure drops. When pressure drops, the sale evaporates.
[ MEET THE ENGINEER ]
"Poetry burns on re-entry. Arguments survive G-force."
Dan Tash. Systems Engineer.
I spent years analyzing hardware where failure meant death. Not a metaphor. Hardware where "failure is not an option" wasn't a poster; it was a constraint.
Complex systems do not explode because of the main engine. They break in the boring places. The seals. The O-rings. The 20-cent bolt that destroys the 20-million-dollar mission.
YOUR BUSINESS IS A COMPLEX SYSTEM.
It bleeds at the connection points:
- → The Consistency Gap (Ad to Headline)
- → The Interest Gap (Headline to Offer)
- → The Trust Gap (Offer to Checkout)
Creativity didn't build the rocket, and creativity won't fix the leak. I find the loose bolt. I tighten the loose bolt.
NO DISCOVERY CALLS. NO MOOD BOARDS.
Agencies want retainers to "explore." I want authorization to "fix."
Time is the one asset we cannot recover.
(HARD STOP)
(FLAT FEE)
(AUDIT READY)
The $750 flat fee covers the diagnostic audit and forensic report only.
Implementation of the findings, copy rewrites, and technical fixes are handled as separate engagements.
[ THE LOGIC GATE GUARANTEE ]
Protocol: If the leak doesn't exceed the cost, the invoice is void.
I do not bill for minor repairs.
THE MATH: I identify at least $2,250 in annualized revenue errors (3x the audit cost), or I refund the $750 immediately.
No ignition, no invoice.
Money in. Or money back.